When life seems uncertain, we reach for comforting and nostalgic flavors. The reassurance of the familiar reminds us of simpler times. But when uncertainty becomes the norm and limitations and restrictions seem to drag on as they have recently, we start seeking adventure wherever we can find it. This restlessness can lead customers to reach for items that offer a new experience, flavor, or moment of escape. The last few years have seen a high demand for “cozy” foods and items reminiscent of childhood favorites, but this year is shaping up to offer more adventure in terms of new tastes, exciting textures, and interactive food experiences.

Classic flavors never go out of style, and pairing them with something out of the ordinary is a great way to introduce customers to your favorite exotic fruit or rare spice without asking them to dive headlong into unfamiliar territory. Start with a base of best-quality vanilla or creamy crowd-pleasing milk chocolate then add a fun twist like long pepper, sesame, finger limes, or orange blossom. 

Now is also a great time to explore the cultural heritage of your neighborhood, employees, customers, and your own family. What flavors and combinations stand out in popular regional cuisines or family recipes? We all love to talk about our favorite foods and to share them with others. Incorporating traditional flavors from an area or culture is a great way to connect with your customers and find inspiration for new products and tastes.

Spices - both hot and not - are finding their way into savory items. Try highlighting menu standbys with something more exotic for a winning combination.