Whether in a catalog, press release or on social media, you only have a few seconds to make a great impression. A well-composed, well-lit image can be the difference between attracting a new customer and causing someone to move on to your competitor’s product. Ready to take better food photos? Let photographer Kéven Possion and Chocolate Academy™ videographer Patrick St-Arnaud show you how!

Your product photos reflect the quality and skill inherent in your creations and are also a part of your brand’s overall image. Use the tips here to make your food photos look as real and appealing as possible, and experiment with different settings to create a style that’s uniquely yours.